Most of a creative's life consists of downtime. It's when we are sitting in that bar with a beer in hand that an idea will hit us. The solution is usually so obvious and simple it's almost ridiculous it didn't come to us when we were looking for it.
It's the downtime that helps us come up with ideas and it's the subsequent 24 hr work load that allows us to perfect it.
so this week I encourage a happy hour special, friends, and just in case that idea comes.... a pen.
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