The images that pop into my head are of guys eating with their hands. Big, juicy hamburgers, steaks, corn, and anything else you can pop on a grill.
This is the fun of eating. The casual atmosphere, the good flavorful food, and of course the sauces, which is where tabasco comes into play. In our eagerness to eat there is always some flavor left behind... on our cheeks, chin, lips, and any other place near or far to the mouth.
My idea then is to "savor the flavor". Enjoy every last bit of flavor. Don't let any of it go to waste and save it from being lost to the messiness of eating....
Headline: "The Dive" Tagline: Savor the flavor
Image: Close up of mouth with red tabasco sauce running down the chin. Their tongue is stretched out just enough to catch the flavor before it's lost.
Headline: "The Swipe" Tagline: Savor the flavor
Image: Close up of mouth with tabasco sauce smothered all over lips. Tongue is slowly wiping across the lips to recover all the potentially lost flavor.
Headline: "The Dig" Tagline: Savor the flavor
Image: Close up of mouth with tongue in between teeth in search of that hidden flavor lost to tight spaces.
The execution of these images will be tricky. You don't want to make it unappetizing to the viewer, but you want them to relate to the experience of eating and savoring every last drop of that delicious tabasco flavor.
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