Exploring

For the past week I've been exploring ways to solve an outdoor advertisement for my Quizno's Good food makes noise campaign.
It should speak to the freshness and quality of the product.
I've come across two potential solutions: An elevator ad where the sound of the elevator would mimic the sound of the toaster once the sandwich is done and the other is a billboard of a sandwich that seems normal in the dark however when the sun hits it, the cheese appears to be melting off the sandwich.
Now I have to explore these solutions visually to see if they actually fit in with the message...
So this weeks assignment is to create several different executions of the same concept with copy choices and different visual executions...