Great Idea

I recently came across an article about yet another smart phone app, but this one was quite impressive.
The app is called Parkopedia and it claims to find you available parking wherever you may be! It's a great idea, in fact, one of the best I've heard recently, but as usual I am a skeptic.
I'll download it now to see if it actually works. I hope it does!

Check out the article here >> http://tnw.co/freUCY

Exploring

For the past week I've been exploring ways to solve an outdoor advertisement for my Quizno's Good food makes noise campaign.
It should speak to the freshness and quality of the product.
I've come across two potential solutions: An elevator ad where the sound of the elevator would mimic the sound of the toaster once the sandwich is done and the other is a billboard of a sandwich that seems normal in the dark however when the sun hits it, the cheese appears to be melting off the sandwich.
Now I have to explore these solutions visually to see if they actually fit in with the message...
So this weeks assignment is to create several different executions of the same concept with copy choices and different visual executions...

Down time

Most of a creative's life consists of downtime. It's when we are sitting in that bar with a beer in hand that an idea will hit us. The solution is usually so obvious and simple it's almost ridiculous it didn't come to us when we were looking for it. 

It's the downtime that helps us come up with ideas and it's the subsequent 24 hr work load that allows us to perfect it.

so this week I encourage a happy hour special, friends, and just in case that idea comes.... a pen.

What a mess...

The best sort of eating is the messy kind.
The images that pop into my head are of guys eating with their hands. Big, juicy hamburgers, steaks, corn, and anything else you can pop on a grill.
This is the fun of eating. The casual atmosphere, the good flavorful food, and of course the sauces, which is where tabasco comes into play. In our eagerness to eat there is always some flavor left behind... on our cheeks, chin, lips, and any other place near or far to the mouth.
My idea then is to "savor the flavor". Enjoy every last bit of flavor. Don't let any of it go to waste and save it from being lost to the messiness of eating....

Headline: "The Dive" Tagline: Savor the flavor
Image: Close up of mouth with red tabasco sauce running down the chin. Their tongue is stretched out just enough to catch the flavor before it's lost.

Headline: "The Swipe" Tagline: Savor the flavor

Image: Close up of mouth with tabasco sauce smothered all over lips. Tongue is slowly wiping across the lips to recover all the potentially lost flavor.

Headline: "The Dig" Tagline: Savor the flavor

Image: Close up of mouth with tongue in between teeth in search of that hidden flavor lost to tight spaces.

The execution of these images will be tricky. You don't want to make it unappetizing to the viewer, but you want them to relate to the experience of eating and savoring every last drop of that delicious tabasco flavor.

Fail...

So my solution really doesn't seem to be working... so it's not much of a solution at all.

I have to rethink my idea and also develop new ones...

so the assignment for this week is

3 new executions for the charmer idea and 30 completely new concepts...

see you guys again at the end of the week....

A solution...?

so i've evolved the idea....

#1
Playful, like the charmer
Image: several bottles of tabasco sauce, all different flavors

#2
Shameless, like the charmer
Image: Original red pepper tabasco

#3
Adventurous, like the charmer
Image: Habanero tabasco

The first is suppose to speak to the variety tabasco offers. It's a parody of how charming guys are conversational and versatile, never the same, never boring.

The second is suppose to speak to the added flavor tabasco gives food and how that makes people eat it so much and love it. The parody here is that the charming guys are shameless because a lot of women fall for them.

The third is suppose to speak to the numerous things tabasco can do. All the different foods it can enhance. The parody here is that charming guys are adventurous and you can have exciting moments with them.



Time to test the thought...


Do you think it works?

A thought....

Is tabasco a charmer? A guy who appeals to a lot of women and takes that to his full advantage. The guy everyone wants. Or wants to be.

He's bold, charismatic, adventurous, spontaneous, surprising and essentially a good time…

He'll make you fall so much in love with him… it's almost shameless

And Tabasco is….

fun, popular, has several flavors, makes everything more exciting (flavorful), can be put in any situation (food) and still do well, all foods love it, and it loves all foods….

hmmm I think there is something there... I'm just not quite sure what yet....

I'll blog again when I've solved this problem.....

or moved onto the next....